In the digital age we live in, there are literally dozens, and we mean dozens of Social Media platforms and accounts out there for you to choose from. Does that mean your brand needs to have a presence on all of them? No.

Here are three key factors you need to keep in mind when determining what Social Media platforms your brand needs to be creating content on.

  1. Perform A Social Media Review

  2. Where Does Your Target Audience Live?

  3. Where Is Your Competition?