THE ULTIMATE INSTAGRAM POST GUIDE

Instagram can truly be a very powerful tool in your brand’s Social Media Marketing arsenal. It’s a great platform to help build your Social Media presence with your target audience.

However, It's also a platform that can very easily be done wrong. There is a LOT involved when it comes to creating content that will perform well for your brand on Instagram.

As the platform becomes more and more saturated with new brands, fake accounts and bots. You, as a brand, have to be able to generate content that stands out and rises up above all the noise to be noticed by your target audience.

To help your brand better utilize Instagram and stand out above all the noise. This guide will take you through key factors to keep in mind when planning your Instagram content.

UTILIZE LOCAL SOCIAL MEDIA STRATEGIES

Whether you are a small restaurant, hardware store, bar or boutique clothing shop. Growing your brand on Social Media from scratch or relaunching it through new strategies can create many obstacles for your brand.

We have found that focusing on these locally minded Social Media strategies can help your brand go from virtual unknown to achieving a stronger brand awareness in your community.

UNDERSTANDING THE FACEBOOK ALGORITHM

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

When users visit Facebook, there are literally thousands of potential pieces of content that might be displayed in their News Feed. Facebook’s algorithm takes these posts and arranges them according to how likely the user would be to interact with the content.

Knowing what ‘Ranking Signals’ the algorithm weighs more is a key component to having your content seen by more of your audience.