How to Perform a Competitive Analysis 

The old saying of, “Keep your friends close and your enemies closer”, works in the Social Media World as well. Checking in on your competition will help you see what is working in your industry as well as keeping tabs on what your competitors are doing. Never a bad thing.

Take a look at where your brand is missing the mark compared to your competition. Review to see how they’re performing better in those specific areas and start to assemble ideas and strategies that you can implement to improve in those areas.

This Competitive Analysis data is merely a guide in your overall Social Media Marketing strategy, not a formula for overnight success. Use these as a jumping off point for creative insights, new strategies and campaigns that will differentiate your brand from the competition!

Course Curriculum

  • What is a Competitive Analysis

  • How to Conduct a Competitive Analysis

  • Competitive Analysis Template

  • Video Course

 
 
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